Turning The Page: Gold Zone Media Launches Cambodia's First Out-Of-Home Industry Report and Unveils Transit-Media Strategic Partnership with GrabAds in Cambodia
Phnom Penh, Cambodia – June 9, 2026 — Gold Zone Media formally hosted “Turning The Page,” an initiative launched in collaboration with Grab Cambodia and the National University of Management (NUM). The initiative signifies a strategic advancement in the development and modernization of Cambodia’s Out‑of‑Home (OOH) advertising sector.
At the event, the company announced a strategic transit-media partnership with Grab Cambodia and, together with the National University of Management (NUM), officially launched the Cambodia Out-of-Home Advertising Industry Report 2025.
Overview of Strategic Transit Partnership
Gold Zone Media has entered a strategic partnership with GrabAds Cambodia to introduce the City Mobility Lightbox — a purpose‑designed, illumination‑equipped rickshaw advertising format intended to provide advertisers with consistent visibility across Cambodia’s urban mobility routes. Deployed along key thoroughfares, the City Mobility Lightbox is engineered to deliver sustained brand exposure and frequent audience touchpoints across commuters’ daily journeys.
Planned Rollout and Future Formats
This deployment represents the initial phase of a broader programmatic vision. Gold Zone Media plans to scale the City Mobility Lightbox network to scale up units and subsequently introduce rear‑window LED screens and other digital formats to expand creative and measurement capabilities. Collectively, these developments aim to establish a technology‑enabled transit media ecosystem capable of supporting advertisers and stakeholders in Cambodia’s growing urban centers.
Social Impact and Driver Empowerment
Beyond commercial objectives, the partnership is designed to deliver measurable socio‑economic benefits. By engaging Grab driver‑partners as media hosts, the programme provides a consistent source of supplementary income for drivers, thereby helping to mitigate rising operational and energy costs while integrating them further into the digital economy.
Rowell Santiago, Head of Commercial & Partnership, said: “Partnering with Gold Zone Media allows us to extend the value of Grab’s mobility ecosystem beyond transportation by introducing innovative advertising media solutions that benefit both brands and our driver-partners. The City Mobility Lightbox offers advertisers a highly visible platform that can reach consumers across their daily journeys, while providing our driver-partners with an additional source of income. At Grab, we are proud to support initiatives that foster innovation, strengthen livelihoods, and contribute to the continued development of Cambodia’s media and advertising landscape.
Jason Shen, Co‑Founder and CEO of Gold Zone Media, commented: “This partnership represents more than the launch of a new media format. It reflects our commitment to creating sustainable value for advertisers, drivers, and the wider community while advancing the modernization of Cambodia’s OOH industry.”
Launch of Cambodia’s First Comprehensive OOH Industry Report
Concurrently with the partnership announcement, Gold Zone Media — in collaboration with the National University of Management (NUM) — released the Cambodia Out‑of‑Home Advertising Industry Report 2025, the country’s first comprehensive reference dedicated to the OOH sector. The report examines market dynamics, audience behaviour, advertising effectiveness, regulatory context, and growth opportunities, and is intended to serve as an objective benchmark for market transparency, strategic planning, and informed media investment.
This pioneering initiative reflects Gold Zone Media’s belief that industry leadership extends beyond media operations. By publishing the report, the company aims to promote greater transparency, strengthen industry standards, and support the long-term development of Cambodia’s advertising ecosystem.
Mr. Kean San, President of The Cambodia Association of Media Advertising Agencies (CAMAA), said: “Industry development requires not only innovation in media formats, but also the sharing of knowledge and market intelligence. Gold Zone Media’s initiative in publishing Cambodia’s first comprehensive OOH industry report represents a meaningful contribution to the industry. It provides valuable insights that can help strengthen market transparency, support informed decision-making, and encourage the continued growth of Cambodia’s advertising ecosystem.”
Looking Ahead
As Cambodia’s urban mobility networks and digital infrastructure evolve, Gold Zone Media remains committed to delivering innovative, data‑driven media solutions that create measurable value for advertisers, commuters and local communities. By engaging industry, academic and technology partners, Gold Zone Media will continue to explore scalable approaches for brands to engage audiences in everyday urban environments while contributing to the long‑term development of Cambodia’s media landscape.
Turning The Page: Gold Zone Media Launches Cambodia's First Out-Of-Home Industry Report and Unveils Transit-Media Strategic Partnership with GrabAds in Cambodia
Phnom Penh, Cambodia – June 9, 2026 — Gold Zone Media formally hosted “Turning The Page,” an initiative launched in collaboration with Grab Cambodia and the National University of Management (NUM). The initiative signifies a strategic advancement in the development and modernization of Cambodia’s Out‑of‑Home (OOH) advertising sector.
At the event, the company announced a strategic transit-media partnership with Grab Cambodia and, together with the National University of Management (NUM), officially launched the Cambodia Out-of-Home Advertising Industry Report 2025.
Overview of Strategic Transit Partnership
Gold Zone Media has entered a strategic partnership with GrabAds Cambodia to introduce the City Mobility Lightbox — a purpose‑designed, illumination‑equipped rickshaw advertising format intended to provide advertisers with consistent visibility across Cambodia’s urban mobility routes. Deployed along key thoroughfares, the City Mobility Lightbox is engineered to deliver sustained brand exposure and frequent audience touchpoints across commuters’ daily journeys.
Planned Rollout and Future Formats
This deployment represents the initial phase of a broader programmatic vision. Gold Zone Media plans to scale the City Mobility Lightbox network to scale up units and subsequently introduce rear‑window LED screens and other digital formats to expand creative and measurement capabilities. Collectively, these developments aim to establish a technology‑enabled transit media ecosystem capable of supporting advertisers and stakeholders in Cambodia’s growing urban centers.
Social Impact and Driver Empowerment
Beyond commercial objectives, the partnership is designed to deliver measurable socio‑economic benefits. By engaging Grab driver‑partners as media hosts, the programme provides a consistent source of supplementary income for drivers, thereby helping to mitigate rising operational and energy costs while integrating them further into the digital economy.
Rowell Santiago, Head of Commercial & Partnership, said: “Partnering with Gold Zone Media allows us to extend the value of Grab’s mobility ecosystem beyond transportation by introducing innovative advertising media solutions that benefit both brands and our driver-partners. The City Mobility Lightbox offers advertisers a highly visible platform that can reach consumers across their daily journeys, while providing our driver-partners with an additional source of income. At Grab, we are proud to support initiatives that foster innovation, strengthen livelihoods, and contribute to the continued development of Cambodia’s media and advertising landscape.
Jason Shen, Co‑Founder and CEO of Gold Zone Media, commented: “This partnership represents more than the launch of a new media format. It reflects our commitment to creating sustainable value for advertisers, drivers, and the wider community while advancing the modernization of Cambodia’s OOH industry.”
Launch of Cambodia’s First Comprehensive OOH Industry Report
Concurrently with the partnership announcement, Gold Zone Media — in collaboration with the National University of Management (NUM) — released the Cambodia Out‑of‑Home Advertising Industry Report 2025, the country’s first comprehensive reference dedicated to the OOH sector. The report examines market dynamics, audience behaviour, advertising effectiveness, regulatory context, and growth opportunities, and is intended to serve as an objective benchmark for market transparency, strategic planning, and informed media investment.
This pioneering initiative reflects Gold Zone Media’s belief that industry leadership extends beyond media operations. By publishing the report, the company aims to promote greater transparency, strengthen industry standards, and support the long-term development of Cambodia’s advertising ecosystem.
Mr. Kean San, President of The Cambodia Association of Media Advertising Agencies (CAMAA), said: “Industry development requires not only innovation in media formats, but also the sharing of knowledge and market intelligence. Gold Zone Media’s initiative in publishing Cambodia’s first comprehensive OOH industry report represents a meaningful contribution to the industry. It provides valuable insights that can help strengthen market transparency, support informed decision-making, and encourage the continued growth of Cambodia’s advertising ecosystem.”
Looking Ahead
As Cambodia’s urban mobility networks and digital infrastructure evolve, Gold Zone Media remains committed to delivering innovative, data‑driven media solutions that create measurable value for advertisers, commuters and local communities. By engaging industry, academic and technology partners, Gold Zone Media will continue to explore scalable approaches for brands to engage audiences in everyday urban environments while contributing to the long‑term development of Cambodia’s media landscape.
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