According to the report of the PPSHV Expressway Company, the number of vehicles passing through the Phnom Penh- Sihanoukville Expressway in the first three months has reached 1,112,590. Phnom Penh-Sihanoukville’s enthusiasm for travel and consumption has thus been ignited, and it is a good time for major Cambodian brand owners to seize the opportunity and leverage their strength. If a brand wants to maintain sales growth of its products, it must form an effective contact between the brand and consumers. And high-speed advertising is one of the best channels to achieve it.
Recently, ICBC (Industrial and Commercial Bank of China), OPPO, CDF (China-Cambodia Duty Free Group) and Cambodian Single Point four well-known brand companies took the lead in taking action, and the first wave of expressway advertising was launched! The brand display runs through the entire line of PPSHV Expressway, and at the same time adds a lot of color to PPSHV Expressway. Several well-known brands seized the traffic highlands while accelerating the brand promotion layout in a planned way to enhance the brand’s market influence. This wave of screen dominance has aroused high attention in the industry. With the help of the advantages of fast advertising effect, wide coverage, high frequency of appearance, and accurate publicity audience, the company’s high-quality positioning will be further rooted in the hearts of the people, so that the majority of Cambodian users can feel the charm of its own brand.
As the most important and only expressway in the country, its importance can be seen. The number of traffic in the first three months has exceeded one million. High-speed advertising is the core media for a brand to expand its sound volume, increase exposure, demonstrate brand strength, and achieve product-effect integration. Expressway advertising contacts real consumers every day, accurately focuses on core groups, and can effectively communicate with consumers and attract in short distance with the lowest cost per thousand, and let the brand and the expressway fly at high speed.
ICBC (Industrial and Commercial Bank of China), OPPO, CDF (China-Cambodia Duty Free Group) and Cambodia Single Point, the first wave of the four companies crossed the PPSHV Expressway in the form of large advertisements across the bridge. In the front, with its large size of 160m2, the picture comes into view and creates a strong visual impact. In addition, the large advertising signs across the bridge are unique in the monotonous road landscape, all of which demonstrate the brand momentum and strength of the company! The 24-hour brand display allows millions of Cambodian tourists to see their own company’s brand advertisements during the journey, further accelerating the company’s brand communication.
During the travel boom during the holidays, it is inevitable that the frequency of people’s trips will increase. Expressway advertisements with strong visual impact can affect people’s consumption even more, and the role of brand promotion is becoming more prominent. As the most important traffic artery between Phnom Penh and Sihanoukville, it has a wide radiating area, a large traffic flow, and unlimited advertising resources. It is the best choice for large-scale brands and corporate outdoor publicity! In the next stage, Gold Zone Media will build digital LCD screens and rolling light boxes at all toll stations of PPSHV Expressway, so that your brand can add a beautiful landscape to the expressway. Welcome all business owners to come to inspect and discuss cooperation!
Those who do not seek the overall situation are not enough to seek a domain. In addition to the media publicity of PPSHV Expressway advertising, Gold Zone Media will also achieve comprehensive, multi-angle and high-frequency brand coverage and promotion for customers through various channels such as biggest LED screens, indoor elevator media, and the digital branding solutions which integrate major brand images, popularity, reputation, etc. are displayed to consumers across Cambodia, and won the recognition and trust of consumers!
2023-01-14
According to the report of the PPSHV Expressway Company, the number of vehicles passing through the Phnom Penh- Sihanoukville Expressway in the first three months has reached 1,112,590. Phnom Penh-Sihanoukville’s enthusiasm for travel and consumption has thus been ignited, and it is a good time for major Cambodian brand owners to seize the opportunity and leverage their strength. If a brand wants to maintain sales growth of its products, it must form an effective contact between the brand and consumers. And high-speed advertising is one of the best channels to achieve it.
Recently, ICBC (Industrial and Commercial Bank of China), OPPO, CDF (China-Cambodia Duty Free Group) and Cambodian Single Point four well-known brand companies took the lead in taking action, and the first wave of expressway advertising was launched! The brand display runs through the entire line of PPSHV Expressway, and at the same time adds a lot of color to PPSHV Expressway. Several well-known brands seized the traffic highlands while accelerating the brand promotion layout in a planned way to enhance the brand’s market influence. This wave of screen dominance has aroused high attention in the industry. With the help of the advantages of fast advertising effect, wide coverage, high frequency of appearance, and accurate publicity audience, the company’s high-quality positioning will be further rooted in the hearts of the people, so that the majority of Cambodian users can feel the charm of its own brand.
As the most important and only expressway in the country, its importance can be seen. The number of traffic in the first three months has exceeded one million. High-speed advertising is the core media for a brand to expand its sound volume, increase exposure, demonstrate brand strength, and achieve product-effect integration. Expressway advertising contacts real consumers every day, accurately focuses on core groups, and can effectively communicate with consumers and attract in short distance with the lowest cost per thousand, and let the brand and the expressway fly at high speed.
ICBC (Industrial and Commercial Bank of China), OPPO, CDF (China-Cambodia Duty Free Group) and Cambodia Single Point, the first wave of the four companies crossed the PPSHV Expressway in the form of large advertisements across the bridge. In the front, with its large size of 160m2, the picture comes into view and creates a strong visual impact. In addition, the large advertising signs across the bridge are unique in the monotonous road landscape, all of which demonstrate the brand momentum and strength of the company! The 24-hour brand display allows millions of Cambodian tourists to see their own company’s brand advertisements during the journey, further accelerating the company’s brand communication.
During the travel boom during the holidays, it is inevitable that the frequency of people’s trips will increase. Expressway advertisements with strong visual impact can affect people’s consumption even more, and the role of brand promotion is becoming more prominent. As the most important traffic artery between Phnom Penh and Sihanoukville, it has a wide radiating area, a large traffic flow, and unlimited advertising resources. It is the best choice for large-scale brands and corporate outdoor publicity! In the next stage, Gold Zone Media will build digital LCD screens and rolling light boxes at all toll stations of PPSHV Expressway, so that your brand can add a beautiful landscape to the expressway. Welcome all business owners to come to inspect and discuss cooperation!
Those who do not seek the overall situation are not enough to seek a domain. In addition to the media publicity of PPSHV Expressway advertising, Gold Zone Media will also achieve comprehensive, multi-angle and high-frequency brand coverage and promotion for customers through various channels such as biggest LED screens, indoor elevator media, and the digital branding solutions which integrate major brand images, popularity, reputation, etc. are displayed to consumers across Cambodia, and won the recognition and trust of consumers!
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