Gold Zone Media

Acquire Lao's Leading Elevator Media Company marking Southeast Asian Expansion

Vientiane, Laos – [16.04.2024] – In a significant move, Gold Zone Media has invested millions to acquire DDK Media Information Technology Co., Ltd., the leading elevator media company in Laos.

This acquisition marks Gold Zone Media’s official entry into the Southeast Asian market, stepping beyond its Cambodian roots.

Founded in 2016, Gold Zone Media pioneered elevator media in Cambodia. With its dominant market share, it has become the country’s largest elevator media operator.

The company has been expanding its media resources, holding exclusive advertisements on the entire Phnom Penh-Sihanoukville Expressway and owning Cambodia’s largest outdoor LED screen.

As a pioneer in Laos, DDK media focuses on elevator media in the capital, Vientiane, with contracts exceeding 100 buildings and over 300 points of presence across popular locations.

This strategic move allows Gold Zone Media to leverage DDK Media’s existing resources and start quick expanding in Vientiane and the tourist-hit Luang Prabang.

At the ceremony, Mr. Jason, Gold Zone Media’s co-founder and CEO, declared this acquisition a defining moment for the Lao elevator media market, solidifying Gold Zone Media’s leadership. He emphasized this as a crucial step in the company’s cross-border strategic development.

Since its inception, Gold Zone Media has envisioned becoming the best Southeast Asian media provider. Aligned with this goal, they’ve pursued strategic partnerships with media companies in Thailand, Singapore, and Vietnam, progressively expanding their collaborated media resource footprint across the Indochina Peninsula.

The Lao market entry is a strategic step towards achieving their vision. “Similar to Cambodia, Laos plays a vital role in the Belt and Road Initiative,” Mr. Jason remarked.

“With improved infrastructure like the China-Laos railway and expressway, Laos is becoming a key logistics and personnel hub between China and ASEAN area. We are optimistic about Laos’s economic growth and market potential. We aim to empower Chinese brands to successfully enter the Indochina Peninsula.”

Gold Zone Media’s Lao expansion is merely the first step in their wider Southeast Asian ambitions. The company is actively investing and building its own media resources in Singapore and Thailand, solidifying its presence across the region.

As countless Chinese companies set their sights on Southeast Asia’s vast young consumer base and economic potential, Gold Zone Media is poised to become a key partner, offering a comprehensive one-package campaign solution for all brands seeking to enter Southeast Asia.